4-12 hours duration with flexible scheduling
Short setup time
Unlimited participants in one simulation
1-3 participants per team
B2C manufacturing case
Available in English, Norwegian and Swedish

Hubro Marketing Simulation

Hubro Marketing Simulation lar deltakerene eksperimentere med hvordan markedsføringsbeslutninger påvirker posisjonen i markedet. Det er et nettbasert simuleringsspill for kurs som grunnleggende markedsføring, markedsføringsledelse, markedsstrategi og til og met entreprenørskap.

Få en gratis demonstrasjon

Tilbakemeldinger fra studenter

Your students will run virtual production companies, where they will analyse the market, design products, manage promotion and distribution, set prices, invest in technologies to get competitive advantages, and more. They can play in teams or alone, and can compete against each other or with bots.

Tilgjengelige språk:

What an incredibly well-made simulation. Super engaging, I kept working with it long after class ended.

Student

Norwegian School of Economics

This was the most fun thing anyone could have put given us this semester! I loved the competition and the energy in the class. I learned a lot of the basic words and fundamentals thanks to Hubro

Student

Jönköping University

This was a fun and very educational experience that gave us a sense of “the big picture” in business studies. It was great to be able to work with so many different concepts throughout the simulation, it felt very realistic.

Student

Gävle Univeristet, Sverige

Hva lærer studentene?

Hubro Marketing gives your students a bird’s-eye view of a company, while also letting them practice specific marketing skills. It can be used in a wide array of courses, like principles of marketing, marketing management, marketing strategy and even entrepreneurship

Segmentering

What is a market segment? In what ways can we segment a market? How do we use this information in our decision making?

Markedsundersøkelse

Can we get a competitive advantage by learning more about the market or discovering a new segment?

Målretting

Which segment(s) should we target in our marketing?

Markedsmix

How do we reach our target segment(s) with products, promotion, distribution and pricing?

Prisstrategi

What’s the right way to price our products? Cost plus margin? Value-based pricing? Skimming the market?

Markedsstrategi

What kind of marketing strategy should we have? Should we for instance be a cost leader or a focused differentiator? And how should we respond to the competitive situation?

Markedsplanlegging

What does the market look like if we analyse it with for instance PESTEL or SWOT? What should our market goals be, and what plan of action will take us to our goals?

Sustainability and ethics

What should a company do when faced with difficult situations, where what’s right and what’s profitable are not the same?

What does it look like?

Market analysis screenshot — Analyze market segments and use this information to make decisions

Simulation home screenshot — Get immediate feedback on decisions, and the status of your company

Product development screenshot — Create a unique product tailored to the target segment

Market research screenshot — Do market research to get more data, or discover additional segments

Employees screenshot — Hire the right people to market, sell and develop products

Get inspired - see how other educators use Hubro Marketing

No two courses are exactly the same, so we’ve made it easy to make your own unique setups for Hubro Marketing. Customize the simulation with content, activities and configurations to make it a great fit for your schedule and syllabus.

Hvordan bruke hubros simuleringer i klasserommet