Digital Marketing Simulation
Engage your students with our new Digital Marketing simulation game — an all-in-one, easy-to-use simulation where they learn by doing. From SEO and social media to email marketing, students can easily apply real-world strategies in a risk-free, engaging environment that brings digital marketing to life through experiential learning.
Simulation overview
- 4 to 12 hours duration
- Short setup time
- Unlimited students
- 1 to 6 students per group
- B2C business case, Pet food
- Fits multiple courses
- Available textbook bundle
Key learning objectives in the Digital Marketing simulation
The world of digital marketing moves quickly. Hubro's new all-in-one Digital Marketing simulation helps students build strategic and tactical skills, as they learn through experience how to connect the dots between strategy and data. As digital marketing managers for a pet food company, they create campaigns, track performance and improve the customer journey using SEO, social media, A/B testing and more.
Analytics
Students manage the process all potential customers experience throughout the entire sales funnel, analyzing data from services that mimic those they'll use in the real world in order to judge the effectiveness of their strategy and grow their data literacy.
Channel management
Students look at different forms of paid and owned media, managing a budget to effectively promote their product. They create multiple versions of ads and/or newsletters to compare engagement and conversion rates.
Content creation
Students oversee the production of social media ads, newsletters and website copy that aligns with their company's voice and keyword strategy and speaks to the needs and preferences of their target segment(s).
Customer journey
Students identify all the virtual and physical moments of interaction between their brand and its customers, learn how to re-engage with their customers and help them along their journey.
Segmentation
Students analyze the market and the performance of their campaigns in order to identify their target segment(s) and create strategies designed to attract customers and grow their online presence.
Website management
Students get to know the importance of branding as it extends to their website. They learn how to optimize their written content and create a seamless online shopping experience.
An all-in-one simulation built for digital marketing education
Between planning, lecturing and grading, every minute counts for educators. The Digital Marketing simulation is quick to set up and easy to use with ready made assignments, strategic reflections, possible AI grading and customization options to meet your course needs.
All-in-one and easy-to-use
Complete Digital Marketing simulation with pre-made assignments and instructor support materials
Ready-made assessments
Pre-built assessment tools to evaluate student progress
Customizable to your course needs
Adapt the simulation to fit your specific curriculum requirements
Dedicated support team
Get help from our experienced education specialists
Integrates with your LMS
Easy integration with your existing learning management system
Real-time performance data
Track student progress and engagement in real time
Certifications
Help your students stand out with automated certificates they can showcase on LinkedIn
Our subject matter experts
In developing the simulation, we collaborated with several subject matter experts in higher education. Here's one who made a particularly strong impact:
Hubro has taken great care to design this simulation to reflect the real-world strategic and tactical decisions real marketers face every day.
User satisfaction
of our users recommend our simulations
Highly rated by educators worldwide
Where can you use the Digital Marketing simulation
The all-in-one Digital Marketing simulation is perfect for university courses in digital marketing, social media and related fields, providing an engaging, hands-on way to put theory into practice. In addition, it's ideal for corporate training, enabling professionals to hone their strategic and analytical skills in a realistic, risk-free environment.
Relevant university and corporate training courses:
Combine the digital marketing simulation with a textbook
Looking for a textbook that pairs well with the digital marketing simulation? The topics covered in Annmarie Hanlon's Digital Marketing textbook complement the learning outcomes within the simulation, creating a cohesive learning experience.
While this pairing works well, the simulation is not dependent on any one book. It's designed to stand alone as a flexible, practical teaching tool and can be integrated into any course setup, with or without a companion textbook.
Technical requirements
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No installation required
The simulation requires only an internet connection and a modern web browser.
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Multiple devices
The simulation is designed to work on desktop, mobile and tablet screen sizes.
