Many students never get a proper understanding of how operations and financial statements fit together. I think Hubro Business makes these connections practical and completely clear to them.
The students love it, and it’s much easier to learn when you like what you’re doing. Kudos to Hubro Education for giving us a unique way for students to apply their knowledge in a realistic setting.
The case method is great for learning, and Hubro let’s the students live out the cases. They can apply theory, make decisions, and see the consequences. It’s very close to what they’d get in a real business.
I believe my students have gained much from Hubro and that this experience will remain with them long after they'll finish their studies. I highly recommend it.
I’m not using games because it’s fun. It has to be because it gets results and that they actually learn something, and they do!
The simulation helps me do so many of the things I strive for as a teacher: to motivate and inspire, vary, concretize, activate and collaborate.
After the experience of playing the marketing simulation the students were able to use their knowledge and understanding to improve their test results. The students were able to provide much more realistic and considered suggestions in the business cases they were asked to analyse.
There were clear signs of engagement and enjoyment with the process and the content. One of our students from the first cohort, a lawyer, mentioned to me in a telephone call that it ‘was the most fun she had doing an assessment—EVER!’
Read about how different schools use our simulations in different ways
Do professors recommend using the Hubro Marketing simulation? It was a firm ‘yes!’ from Dr. Janet Parish of Texas A&M University.
How the Hubro Marketing simulation fits MaryLynn´s IB Business management course at Renaissance College. And how it improved her students test results.
Dr. Heather Davis shares her story on how we are as much about our support as we are about our simulations. She uses the Hubro Marketing Simulation with her post-graduate students.
Ola Barkved uses Business Simulations to help him and his students prepare for the future. We also discussed how teaching is changing, and why more educators should embrace digital and online learning concepts.
Pouian Cherloo teaches at Thoren Business School in Stockholm and uses Hubro Marketing to teach Marketing courses. We also discussed online and remote learning, and why game-based learning is so beneficial.