The simulation can be a great fit for both basic and advanced marketing management courses. Set the appropriate academic level for the simulation by adding exercises and assignments that align with your curriculum. You can for instance have your students make marketing plans, competitor analysis or situation analysis, or pick assignments from our library of ready-made exercises.
During a simulation, students analyze customer segments, develop one or more products, and try to sell those products by setting the right marketing mix. They face competition from other companies controlled by either their classmates or a computer.
Students discuss and plan how their company can get ahead of the competition, and reach profitability and sustainability.
Analyzing customer segments and market condition is key to success, knowledge is power
Products developed must match customer needs, otherwise it will be hard to survive in the competitive market
Each product needs a price, promotion, and place to reach the target segment.
A set of basic training modules are in place to get students up and running quickly, and ensuring that they have the basic knowledge to make good decisions in the tasks they are given.
Hubro Marketing Simulation is used as a supplement to lectures, and allows for a comprehensive and practical understanding of the curriculum. In the simulation the students learn to apply theory in practice by working on various exercises and when making decisions for their company. The simulation can therefore replace traditional exercises in a course.
The simulation can be used at different points during a course. For example:
Use HMS as an exciting introduction to your course
Use it in conjunction with new material, or material than has been taught
Use it as a way to sum up your course and bring it all together
These can also be combined, by running it in parallell with the course, and re-running it as a summary. We will help you find the best fit for your course, based on our experience with similar courses.
The students work in groups, representing the leadership in their companies. Through discussion and cooperation, the students learn from each other by working on problems that challenge their pre-conceived ideas and opinions. Thes collaboration greatly increases motivation and comprehension of the course it is used in.
The lecturer can choose to add exercise modules to the simulation, which gives the students extra depth within a given topic. The modules are described in the 'Academic content' section.
A simulation can last anywhere between a 3 - 6 hour intensive course, and a several month long marathon, depending on the configuration and added modules. Many choose to have the exercise modules outside the classroom.