What do the students do?
Your students will run virtual production companies, where they will analyse the market, design products, manage promotion and distribution, set prices, invest in technologies to get competitive advantages, and more. They can play in teams or alone, and can compete against each other or with bots.
What an incredibly well-made simulation. Super engaging, I kept working with it long after class ended.
This was the most fun thing anyone could have put given us this semester! I loved the competition and the energy in the class. I learned a lot of the basic words and fundamentals thanks to Hubro
This was a fun and very educational experience that gave us a sense of “the big picture” in business studies. It was great to be able to work with so many different concepts throughout the simulation, it felt very realistic.
What do students learn about?
Hubro Marketing gives your students a bird’s-eye view of a company, while also letting them practice specific marketing skills. It can be used in a wide array of courses, like principles of marketing, marketing management, marketing strategy and even entrepreneurship
What is a market segment? In what ways can we segment a market? How do we use this information in our decision making?
Can we get a competitive advantage by learning more about the market or discovering a new segment?
Which segment(s) should we target in our marketing?
How do we reach our target segment(s) with products, promotion, distribution and pricing?
What’s the right way to price our products? Cost plus margin? Value-based pricing? Skimming the market?
What kind of marketing strategy should we have? Should we for instance be a cost leader or a focused differentiator? And how should we respond to the competitive situation?
What does the market look like if we analyse it with for instance PESTEL or SWOT? What should our market goals be, and what plan of action will take us to our goals?
Sustainability and ethics
What should a company do when faced with difficult situations, where what’s right and what’s profitable are not the same?
What does it look like?
Get inspired - see how other educators use Hubro Marketing
No two courses are exactly the same, so we’ve made it easy to make your own unique setups for Hubro Marketing. Customize the simulation with content, activities and configurations to make it a great fit for your schedule and syllabus.
Successfully using the marketing simulation with great support from Hubro
Dr. Heather Davis shares her story on how we are as much about our support as we are about our simulations. She uses the Hubro Marketing Simulation with her post-graduate students.
"My students learn best through business simulations"
Pouian Cherloo teaches at Thoren Business School in Stockholm and uses Hubro Marketing to teach Marketing courses. We also discussed online and remote learning, and why game-based learning is so beneficial.
How Kristianstad University develop market plans in Hubro Marketing
Kristianstad University in Southern Sweden has one of our most comprehensive use cases of Hubro Marketing. Learn how they've made it a cornerstone of their marketing course here.
No installation required
The simulation requires only an internet connection and a modern web browser.
The simulation is designed to work on desktop and tablet screen sizes.