Hubro Business Simulation explainer image

Hubro Business Simulation

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Hubro Business is an online teaching tool for business economics- and entreprenurship courses. During the simulation, students compete in teams against each other by running virtual production companies. The simulation spans several virtual years, where in each year students control all the aspects of a company, including R&D, production, finance and sales.
The Hubro Business Simulation in 6 minutes
Relevant courses
Currently, it is used in these kinds of courses
Business courses:
  • Fundamental business economics
  • Operational management and budgeting
  • Investment and finance
  • Financial accounting
Engineering courses:
  • Technology management
Other courses:
  • Business for 'non-business students'
Academic content in the simulation
During a simulation, the students run companies in a futuristic market, where they manufacture and sell jet packs.
The base simulation:
Strategy
Students discuss and plan how their company can get ahead of the competition, and reach profitability and sustainability.
Market comprehension
Analyzing market forecasts and competitors' public numbers lays the foundation for a market strategy
Production theory
Using the available means of production, students develop a production plan that meets the needs of sales while keeping costs down.
Development, investment and financing
There are several options for investments that must be considered in order to secure future revenue.
Cash flow
Using a cash flow budget, students must evaluate the need for loans and cost reduction to finance their investments.
Budgeting
Students should make a budget every year to validate their business plans.
Accounting
The accounting sheets are generated automatically, and by analyzing them, the students will be able to improve their company.
Product mix
The students have to set their product strategy based on forecasts and competition, and production, reaserch and investment costs.
Academic modules with spescific focus:
Let your students dive into the topics you find most important to your course by adding modules. All modules are answered and corrected within the simulation. Correction is done automatically, and provides both the teacher and students with the results. The students' companies receive a cash bonus if they pass a given threshold, which motivates them to do their best. }
Key figure analysis
Key figure analysis
Students answer questions and calculate key figures for their own companies, based on their balance sheets and accounting.
Investment analysis
Investment analysis
Students answer questions and evaluate the investment opportunities against each other based on their calculations of cash flow, net present value and internal rate of return.
Budgeting
Budgeting
Students prepare a liquidity budget, annual budget and balance budget, and answer questions related to this.
Custom
We develop new modules in collaboration with our customers. This way the school has the opportunity to affect the content and focus of modules.
Results and feedback
99%
Recommends
The students recommends using our simulations next year.
93%
Engaging
The students found our simulations to be engaging and motivating.
93%
Better
Most students think that our simulations are better than traditional exercises.
Simulation in practice
Supplements lectures
Hubro Business Simulation is used as a supplement to lectures, and allows for a comprehensive and practical understanding of the curriculum. In the simulation the students learn to apply theory in practice by working on various exercises and when making decisions for their company. The simulation can therefore replace traditional exercises in a course.
The simulation can be used at different points during a course. For example:
Kick off
Use HBS as an exciting introduction to your course
Alongside lectures
Use it in conjunction with new material, or material than has been taught
Wrap up
Use it as a way to sum up your course and bring it all together
These can also be combined, by running it in parallell with the course, and re-running it as a summary. We will help you find the best fit for your course, based on our experience with similar courses.
Collaboration
The students work in groups, representing the leadership in their companies. Through discussion and cooperation, the students learn from each other by working on problems that challenge their pre-conceived ideas and opinions. Thes collaboration greatly increases motivation and comprehension of the course it is used in.
Academic focus
The lecturer can choose to add exercise modules to the simulation, which gives the students extra depth within a given topic. The modules are described in the 'Academic content' section.
Duration and schedule
A simulation can last between 5 - 15 hours, depending on the configuration and added modules. Many choose to have the exercise modules outside the classroom.
Technical requirements

No installation required
The simulation is online, and requires only an internet connection and a modern web browser.
Multiple devices
The simulation is designed to work on desktop and tablet screen sizes. A mobile version is under development.
Supported browsers
Chrome Firefox Edge Safari
˝ I found the simulation to be surprisingly easy to use, both for me and my students. ˝
Happy professor who thinks the simulation is easy to use.
Ove Roy Schjølberg
Lecturer at HSN
Relevant courses
Currently, it is used in these kinds of courses at the high school level
  • Management accounting
  • Business and leadership
  • Business and administration
  • Entrepreneurship and and business development
  • Economics
  • Marketing
Academic content in the simulation
During a simulation, the students run companies in a futuristic market, where they manufacture and sell jet packs.
The base simulation:
Strategy
Students discuss and plan how their company can get ahead of the competition, and reach profitability and sustainability.
Market comprehension
Analyzing market forecasts and competitors' public numbers lays the foundation for a market strategy
Production theory
Using the available means of production, students develop a production plan that meets the needs of sales while keeping costs down.
Development, investment and financing
There are several options for investments that must be considered in order to secure future revenue.
Cash flow
Using a cash flow budget, students must evaluate the need for loans and cost reduction to finance their investments.
Budgeting
Students should make a budget every year to validate their business plans.
Accounting
The accounting sheets are generated automatically, and by analyzing them, the students will be able to improve their company.
Product mix
The students have to set their product strategy based on forecasts and competition, and production, reaserch and investment costs.
Standard high-school modules:
The base modules are included in the simulation for high schools. Students discuss and answer reflection questions related to strategy and business management. The exercises are done directly in the simulation and are closely tied to the tasks students complete in their company. The teacher has access to the answers through the teacher interface, and can reward good answers. The following topics are covered:
Price, demand and strategy
Price, demand and strategy
Evaluate the effects of lower and higher prices, how price affects demand and how to plan for the market.
Cash flow, financing and investments
Cash flow, financing and investments
Reflect on how spending money now will affect future revenues and cash flows.
Depreciation and budgeting
Depreciation and budgeting
What is depreciation, and how does it affect the value of the company? Why do we make budgets?
Costs, expenses and reflection
Costs, expenses and reflection
What is the difference between costs and expenses? How do they relate and interact?
Extra modules with spescific focus:
Let your students dive into the subjects you find most important to your class by adding modules. All modules are answered and corrected within the simulation. Correction is done automatically, and provides both the teacher and students with the results. The students' companies receive a cash bonus if they pass a given threshold, which motivates them to do their best.
Key figure analysis
Key figure analysis
Students answer questions and calculate key figures for their own companies, based on their balance sheets and accounting.
Investment analysis
Investment analysis
Students answer questions and evaluate the investment opportunities against each other based on their calculations of cash flow, net present value and internal rate of return.
Budgeting
Budgeting
Students prepare a liquidity budget, annual budget and balance budget, and answer questions related to this.
Custom
We develop new modules in collaboration with our customers. This way the school has the opportunity to affect the content and focus of modules.
Results and feedback
99%
Recommends
The students recommends using our simulations next year.
93%
Engaging
The students found our simulations to be engaging and motivating.
93%
Better
Most students think that our simulations are better than traditional exercises.
Simulation in practice
Supplements lectures
Hubro Business Simulation is used as a supplement to lectures, and allows for a comprehensive and practical understanding of the curriculum. In the simulation the students learn to apply theory in practice by working on various exercises and when making decisions for their company. The simulation can therefore replace traditional exercises in a course.
The simulation can be used at different points during a course. For example:
Kick off
Use HBS as an exciting introduction to your course
Alongside lectures
Use it in conjunction with new material, or material than has been taught
Wrap up
Use it as a way to sum up your course and bring it all together
These can also be combined, by running it in parallel with the course, and re-running it as a summary. We will help you find the best fit for your course, based on our experience with similar courses.
Collaboration
The students work in groups, representing the leadership in their companies. Through discussion and cooperation, the students learn from each other by working on problems that challenge their pre-conceived ideas and opinions. Thes collaboration greatly increases motivation and comprehension of the course it is used in.
Collaboration
Academic focus
The lecturer can choose to add exercise modules to the simulation, which gives the students extra depth within a given topic. The modules are described in the 'Academic content' section.
Academic focus
Duration and schedule
A simulation can last between 5 - 15 hours, depending on the configuration and added modules. Many choose to have the exercise modules outside the classroom.
Duration and schedule
Technical requirements

No installation required
The simulation is online, and requires only an internet connection and a modern web browser.
Multiple devices
The simulation is designed to work on desktop and tablet screen sizes. A mobile version is under development.
Supported browsers
Chrome Firefox Edge Safari
˝ Hubro was easy and intuitive to use - all you need to do is to follow the information given in the simulation. ˝
Happy professor who thinks the simulation is easy to use.
Fredrik Bakke Gjørven
Teacher at Mailand High School
Free demonstration
Try a free demo of the simulation to see how it works