Learning by doing made easy with business simulations

Simulations are the ultimate way to tie theory and practice together. Boost student engagement and learning outcomes by letting them run virtual companies in our award-winning online business simulation game.

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Create great learning experiences

A modern business simulation platform that meets the high expectations of students at all levels. They can be used in a classroom setting, or for remote learning.

Fits your course

Our simulations can be adapted to your needs, whether you have 10 or 1000 students, and want to spend 3 or 30 hours. Add exercises, cases and events to align the simulation with your learning goals.

Easy to use

Our intuitive design and in-game tutorials removes questions like “where do I click” and helps the player ask questions like “how do I solve this problem?” For educators, it takes less than a day to get ready to use the simulation.

Deep insight

Educators get an arsenal of tools to help their students learn. You can assess student performance, see which students are struggling, grab their attention with the click of a button, and much more.

Collaborative learning

Work in teams and develop relevant workplace skills in a business setting.

Trusted by educators everywhere

Universities, schools and corporations on five continents have used our simulations to give learners practical experience both in the classroom and in remote learning environments

«Many students never get a proper understanding of how operations and financial statements fit together. I think Hubro Business makes these connections practical and completely clear to them.»

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Bo Karlsson
Professor, industrial management
KTH Royal Institute of Technology

«The students love it, and it’s much easier to learn when you like what you’re doing. Kudos to Hubro Education for giving us a unique way for students to apply their knowledge in a realistic setting.»

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Steen Bosebjerg
Business teacher
Slotshaven secondary school

«The case method is great for learning, and Hubro let’s the students live out the cases. They can apply theory, make decisions, and see the consequences. It’s very close to what they’d get in a real business.»

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Trine Skarvang
Entrepreneurship teacher
Kuben secondary school

«I believe my students have gained much from Hubro and that this experience will remain with them long after they'll finish their studies. I highly recommend it.»

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Kalanit Efrat
Marketing lecturer
Ruppin Academic Center, Israel

«I’m not using games because it’s fun. It has to be because it gets results and that they actually learn something, and they do!»

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Birthe Fennefoss
Business Teacher
Kristiansand Cathedral School

«The simulation helps me do so many of the things I strive for as a teacher: to motivate and inspire, vary, concretize, activate and collaborate.»

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Siri Ovanger
Marketing teacher
Kristiansand Cathedral secondary school

«After the experience of playing the marketing simulation the students were able to use their knowledge and understanding to improve their test results. The students were able to provide much more realistic and considered suggestions in the business cases they were asked to analyse.»

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Mary Lynn Cogliano
IB Business teacher
Renaissance College Hong Kong

«There were clear signs of engagement and enjoyment with the process and the content. One of our students from the first cohort, a lawyer, mentioned to me in a telephone call that it ‘was the most fun she had doing an assessment—EVER!’»

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Dr. Heather Davis
Director of Postgraduate Studies and Director of Teaching and Learning Governance
Marcus Oldham College

«Hubro has improved the students’ understanding of the complexities of marketing a great deal. The average grade in the course has increased by an entire grade after we started using Hubro.»

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Line Kristoffersen
Professor of marketing
Oslo Metropolitan University

«The simulation gave me hands-on experience that I couldn’t have gotten in any other way so early in my career.»

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Daniel Jedmo
Jönköping International Business School

Our Online Business Simulations

Choose one of our business simulation games, and set it up to fit your course’s schedule and learning goals.

Logo for Hubro Business

Business Simulation

Run a production company in a group, in direct competition with other students. Manage production, investments, pricing and financing of a virtual company to get hands on experience.


  • Introduction to business
  • Management accounting
  • Financial accounting

Learning goals

  • Decision making
  • Product calculations
  • Accounting and budgeting
  • Investments
  • Much more
See Business
Logo for Hubro Marketing

Marketing Simulation

Analyze the market segments, develop your marketing mix and create a product that fits customer needs. Compete directly with other companies to grab the attention of the customers.


  • Principles of marketing
  • Marketing management
  • Marketing strategy

Learning goals

  • Segmentation
  • Marketing mix
  • Market strategy
  • Market analysis
  • Much more
See Marketing
Logo for Hubro Finance

Finance Simulation

Find the best way to finance company investments, make impactful, long term decisions and develp the most valuable company while creating value for your shareholders.


  • Corporate finance
  • Financial management
  • Valuation

Learning goals

  • Investments
  • Valuations
  • Financing
  • Capital structure
  • Much more
See Finance

Great features for better learning

There are many smart features that work across all our simulations.

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Complete control with the instructor user

You have complete control and insight through your instructor user.

See how your students are performing on the high score list, assess exercises, see who’s struggling, freeze your students screens to get their attention, and much more.

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Focus on learning goals with content

Meet the learning goals that matter in your course by adding exercises, cases, market events and other content from our library. For instance, you can introduce taxes or change market demand.

You can also make and add your own exercises! Our assessment tool gives you an instant overview of how each student and the class as a whole has performed.

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Support and training - we’ve got your back

Adding new elements to a course can feel risky, but it should never feel risky to use our business simulations. If you’re new to Hubro, our online training module has you primed and ready in just a few hours.

We help you plan and set up a simulation that’s tailored for your course. If you need help, we’re always available by phone, chat and email.

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Configure to any course

One size never fits all, which is why we offer many configuration options when you set up a simulation. If you want your students to work with the simulation on their own, turn on single player mode.

If you want the simulation to progress at specific times, add an automatic schedule. If you have a specific need, we’re happy to help you find the right configurations for your course.

Book a free trial meeting to see how it works

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