- 5-15 hours duration with flexible scheduling
- Kurze Einrichtungszeit
- Unbegrenzte Teilnehmerzahl in einer Simulation
- 1-3 Teilnehmer pro Team
- Manage pizza brands
- Verfügbar in Englisch, Norwegisch und Schwedisch
Strategische Marketing Simulation
Hubro Strategic Marketing is the perfect way to learn by doing in Marketing Strategy courses. Whether it’s for MBA, graduate or undergraduate programs.
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Hubro Strategic Marketing is our most advanced marketing simulation ever, while still delivering everything that Hubro Education is known for, intuitive design and engaging gameplay that makes for great learning experiences.
Markenführung
Launch and manage several brands to meet different needs of the market - a real challenge in a competitive market environment
Marktrecherche
Buy and analyse rich reports to understand how the market is developing and to spot market opportunities and threats
Dynamic market environment
Maneuver the company in a market where the customers, competitors and the landscape is constantly changing.
Positioning
Decide on a set of target segments, and make those customers choose your brand. Use the entire marketing mix to stay competitive.
Finance
Every decision impacts the company finances. Track what drives revenue and expenses, and how it impact cash flow and profitability.
21st century skills
Successfully running a business requires critical thinking, communication and teamwork - the same as your students will need in their future workplace.
Empfohlen von Pädagog:innen & Unternehmer:innen
Universitäten, Schulen & Unternehmen auf allen fünf Kontinenten nutzen unsere Wirtschaftsplanspiele, um ihren Student:innen, Schüler:innen & Mitarbeiter:innen praxisnahe Übungsmöglichkeiten zu geben. Unsere Plattform eignet sich sowohl für den physischen als auch digitalen Unterricht.
Universitäten, Schulen & Unternehmen
User auf der Plattform
Dynamic simulation with limitless possibilities
In Hubro Strategic Marketing, your students take over as the management team in a chain of restaurants. Sales numbers have been dwindling as competition has increased. How will the teams get their companies on track?
The simulation offers many different ways to strategically manage their company. Players can go for an aggressive growth strategy or organic growth, they can target the mass market or niches, and can focus on one brand or diversify with several.
Throughout the simulation, the students have to develop plans and strategies for how to lead their companies in the market. They have to analyze data from market research to understand the market and how it’s developing to make good strategic decisions.
Technische Anforderungen
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Keine Installation & Wartung erforderlich
Die Simulation erfordert lediglich eine stabile Internetverbindung und einen modernen Webbrowser.
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Geräteübergreifender Einsatz
Die Simulation ist so konzipiert, dass sie auf Desktop-, Handy- und Tablet-Bildschirmen funktioniert.
