Many students never get a proper understanding of how operations and financial statements fit together. I think Hubro Business makes these connections practical and completely clear to them.
What educators say
The students love it, and it’s much easier to learn when you like what you’re doing. Kudos to Hubro Education for giving us a unique way for students to apply their knowledge in a realistic setting.
The case method is great for learning, and Hubro let’s the students live out the cases. They can apply theory, make decisions, and see the consequences. It’s very close to what they’d get in a real business.
I believe my students have gained much from Hubro and that this experience will remain with them long after they'll finish their studies. I highly recommend it.
I’m not using games because it’s fun. It has to be because it gets results and that they actually learn something, and they do!
The simulation helps me do so many of the things I strive for as a teacher: to motivate and inspire, vary, concretize, activate and collaborate.
After the experience of playing the marketing simulation the students were able to use their knowledge and understanding to improve their test results. The students were able to provide much more realistic and considered suggestions in the business cases they were asked to analyse.
There were clear signs of engagement and enjoyment with the process and the content. One of our students from the first cohort, a lawyer, mentioned to me in a telephone call that it ‘was the most fun she had doing an assessment—EVER!’
Read about how different schools use our simulations in different ways
How NTNU weaved sustainability into their Business 101 course
"How do you make sustainability an integrated part of a course and not just a footnote?". We talked to Peter Berling from NTNU, as he found a way to weave sustainability into their Business 101 course.
Why we need sustainability focused business simulations
Sustainability. Incorporating such an important real-world issue can be difficult, especially in an engaging way. We asked two educators to share why sustainability is so important in business education moving forward..
Giving students real-world challenges in Hubro's finance simulation
"The Hubro Finance simulation offers a great opportunity for undergraduate students to get hands-on experience in the decisions that businesses must make. I highly recommend it."
Less lecturing and more learning with Hubro’s Marketing simulation
Professor Amanda Helm uses Hubro’s Marketing simulation as the focal point of her Marketing Strategy course. Learn how switching to Hubro has allowed her students to achieve greater learning outcomes.
Successfully applying theory with business simulations
Business lecturer Sandra Zhu-Bandelier uses the Hubro Business simulation game to get students understanding and applying fundamental accounting concepts